Value is not the same as price

November 16th, 2018     Improve Your Business

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on ... Read news article

Five ways to be more productive

November 9th, 2018     Improve Your Business

In today's demanding business environment, it seems we are all busier than ever. Whether we are responding to emails outside of office hours or taking a call while on the way to a meeting, there is so much going on in our work lives that it’s easy ... Read news article